The Role of Visualisation in Winning Planning Permission
Securing planning permission is one of the most critical—and often most uncertain—phases in any development project. It’s a process that involves not only technical documentation and compliance, but clear communication with local authorities, stakeholders, and the public. This is where high-quality visualisation becomes a powerful tool: it bridges the gap between architectural intent and public understanding.
CGIs (Computer Generated Images) allow developers and architects to present a proposal in a way that’s instantly legible. Instead of abstract plans and elevations, decision-makers can see exactly how a building will sit within its environment—its massing, materials, and interaction with the surrounding context. This clarity reduces ambiguity, builds trust, and can significantly ease the planning process.
At Unbuilt, we work closely with developers to create realistic, site-specific 3D visuals that communicate both the ambition and sensitivity of a proposal. Whether it's a single render for a planning submission or a full suite of visuals for a public consultation, we ensure that every image tells a story of quality, intent, and impact. In a climate where design scrutiny is growing and public engagement is key, compelling visualisation isn’t just a nice-to-have—it’s essential.
Good design wins hearts, but great visualisation wins approvals